Brief
In order to better guide travelers and drive them towards more responsible tourism practices, Fairmoove was looking to create a scoring that would help understand and visualise the impact of their travel choices.
#SUSTAINABLESCORING
#REINVENTION
#SUSTAINABLENUDGE
#SUSTAINABLEINNOVATION
Methodology
- Selection of 15 criteria to assess the sustainability of a destination based on 3 criterias : Ecology & carbon footprint, Social & Economy and Environment & Culture
- Identification of the right databases to find relevant information
- Construction of the scoring system
Deliverables
Full scoring ready to be integrated into the FairMoove website following various steps :
- Criteria selection : 15 criteria selected
- Identification of the right databases to find reliable information : World Bank, Climate Watch, United Nations…etc
- Weighting of criteria to construct the scoring system
- Application of the scoring criteria to 70 destinations