Inform the most sustainable media choices
Brief
La Poste needed help in informing and convincing their B2B clients in what is a sustainable media mix, especially when it comes to the “battle” between paper and digital.
#LCA
#SUSTAINABLECOMMUNICATION
Methodology
- Documentary exploration of the company’s assets, especially their dedicated LCA
- 3 Communication strategy Workshops
Team: brand and communication team
Deliverables
Creating the B2B communication strategy and plan:
- Key objectives
- Priority Personas
- Value Proposition
- Tone of voice & key messages
- Touchpoints
- Annual coms plan
