Inform the most sustain­able media choices


La Poste needed help in informing and convincing their B2B clients in what is a sustainable media mix, especially when it comes to the “battle” between paper and digital.



  • Documentary exploration of the company’s assets, especially their dedicated LCA
  • 3 Communication strategy Workshops

Team: brand and communication team


Creating the B2B communication strategy and plan:

  • Key objectives
  • Priority Personas
  • Value Proposition
  • Tone of voice & key messages
  • Touchpoints 
  • Annual coms plan