Plastic-free point-of-sale promotion


Mediaperformances wanted to improve the ecological footprint of their products  in order to maintain their leadership position in the market.



  • Exploring trends market
  • Exploring the POP value chain : 25 qualitative interviews with all stakeholders and study of recyclability of materials 
  • Search for local partners 
  • Concept creation

Team: industrial designers, life cycle analysts


Strategic recommendation including:

  • Analysis of POS lifecycle and optimization points
  • Identification of new collection and recycling solutions
  • Design of a new formalized POP product : 3D printing of concept, value proposition, usage scenario and visuals, circular model
  • Deployment strategy in the short and medium term: operational, financial, carbon impact, etc…