Brief
Mediaperformances wanted to improve the ecological footprint of their products in order to maintain their leadership position in the market.
#REINVENTION
#SUSTAINABLEINNOVATION
#BUSINESSMODEL
#LCA
#DECARBONATION
Methodology
- Exploring trends market
- Exploring the POP value chain : 25 qualitative interviews with all stakeholders and study of recyclability of materials
- Search for local partners
- Concept creation
Team: industrial designers, life cycle analysts
Deliverables
Strategic recommendation including:
- Analysis of POS lifecycle and optimization points
- Identification of new collection and recycling solutions
- Design of a new formalized POP product : 3D printing of concept, value proposition, usage scenario and visuals, circular model
- Deployment strategy in the short and medium term: operational, financial, carbon impact, etc…