Define CSR positioning, strategy and roadmap


With the creation of MF Brands Group, the division encapsulating all the fashion brands owned by Maus Frere, they needed to create a consolidated umbrella CSR positioning, strategy and roadmap to provide aligned ambition and guidelines for every brands. 



  • Documentary exploration of the company’s assets
  • #CriticalFriends work sessions
  • Stakeholder exploration: 15 qualitative interviews
  • CSR positioning and roadmap Workshops
  • CSR Strategy


CSR strategic recommendation including:

  • Stakeholder insights
  • CSR maturity diagnosis of each brand of the group
  • Final CSR positioning & plan
  • CSR Roadmap