Define CSR positioning, strategy and roadmap
Brief
With the creation of MF Brands Group, the division encapsulating all the fashion brands owned by Maus Frere, they needed to create a consolidated umbrella CSR positioning, strategy and roadmap to provide aligned ambition and guidelines for every brands.
#CSRSTRATEGY
#CSRPOSITIONING
#CSRROADMAP
Methodology
- Documentary exploration of the company’s assets
- #CriticalFriends work sessions
- Stakeholder exploration: 15 qualitative interviews
- CSR positioning and roadmap Workshops
- CSR Strategy
Deliverables
CSR strategic recommendation including:
- Stakeholder insights
- CSR maturity diagnosis of each brand of the group
- Final CSR positioning & plan
- CSR Roadmap
