Define CSR positioning, strategy and roadmap
Brief
NHS wanted to become “entreprise à mission”. To achieve that challenge, they needed throughout the whole journey, from aligning and defining their CSR positioning to set up the transformation roadmap for such a company.
#CSRPOSITIONING
#PURPOSE
#CSRROADMAP
Methodology
- Documentary exploration of the company’s assets
- #CriticalFriends work sessions
- Stakeholder exploration: 8 qualitative interviews
- CSR positioning and roadmap Workshops
- Strategy and Deployment
Team: brand, CSR expert
Deliverables
CSR strategic recommendation including:
- Stakeholder insights
- Final company’s CSR positioning
- Activation roadmap to become a “Company with a Assignment”
- Activation roadmap to operate by the “Company’s assignment”
- P&L: detailed overview of costs and investments
- Creation of a “Assignment Committee” with external & internal stakeholders
