Define CSR positioning, strategy and roadmap

Brief

NHS wanted to become “entreprise à mission”. To achieve that challenge, they needed throughout the whole journey, from aligning and defining their CSR positioning to set up the transformation roadmap for such a company.

#CSRPOSITIONING
#PURPOSE
#CSRROADMAP


Methodology

  • Documentary exploration of the company’s assets
  • #CriticalFriends work sessions
  • Stakeholder exploration: 8 qualitative interviews
  • CSR positioning and roadmap Workshops
  • Strategy and Deployment

Team: brand, CSR expert


Deliverables

CSR strategic recommendation including:

  • Stakeholder insights
  • Final company’s CSR positioning
  • Activation roadmap to become a “Company with a Assignment”
  • Activation roadmap to operate by the “Company’s assignment”
  • P&L: detailed overview of costs and investments
  • Creation of a “Assignment Committee” with external & internal stakeholders