Operate a bulk solution in grocery retail
Brief
Nestle Waters needed help in implementing their idea of bulk/reuse model. They were looking for a Proof of Concept (POC) from both a strategic and operational perspective to demonstrate the viability of the concept and then move into implementation.
#REINVENTION
#SUSTAINABLEINNOVATION
#CIRCULARITY
#IMPLEMENTATION
Methodology
- Breakdown of the customer journey and technical steps to carry out bulk refill (financial, logistical, operational…
- Technical exploration of existing solutions for each step of the process, specifications
- Business model: pilot vs. scaling up
- Integration of all stakeholders to de-risk the approach: consumers, brands, distributors, government authorities
- LCA (Life Cycle Assessment)
- Benchmarking best practices
- Greenwashing check
Deliverables
- Technical design of the booth to ensure hygiene and quality, as well as the consumer experience.
- Definition of the marketing concept
- Implementation of the pilot in hypermarkets
