Brief
Pierre Fabre wanted us to invent innovative concepts and new uses associated with their new positioning on “anti-aging” for the A-Derma brand, dialing up also its sustainable impact.
#REINVENTION
#SUSTAINABLEINNOVATION
#BUSINESSMODEL
#CIRCULARITY
Methodology
- Market trend exploration
- Benchmarks of innovations
- Consumer exploration: 10 qualitative users interviews and 5 qualitative internal interviews
- 2 brand and innovation workshops to create new concepts using Design Thinking methodologies
Deliverables
Strategic recommendations including:
- User insights and action levers
- Formalized product and service concept (confidential): visuals of eco-designed products and services, ecological materials suggestion
- Business model strategy: value proposition, customer targets, partnerships, distribution channels, benefits
Brand promise in the “anti-aging” segment