Building a new path for cosmetics (skin care)


Pierre Fabre wanted us to invent innovative concepts and new uses associated with their new positioning on “anti-aging” for the A-Derma brand, dialing up also its sustainable impact. 



  • Market trend exploration
  • Benchmarks of innovations
  • Consumer exploration: 10 qualitative users interviews and 5 qualitative internal interviews
  • 2 brand and innovation workshops to create new concepts using Design Thinking methodologies


Strategic recommendations including:

  • User insights and action levers
  • Formalized product and service concept (confidential): visuals of eco-designed products and services, ecological materials suggestion
  • Business model strategy: value proposition, customer targets, partnerships, distribution channels, benefits

Brand promise in the “anti-aging” segment