Building a new path for cosmetics
Brief
Pierre Fabre was looking for ways to improve a brand’s impact and regain leadership on circularity and reuse in the face of the rise of new brands (DNVB) and historic competition.
#REINVENTION
#SUSTAINABLEINNOVATION
#BUSINESSMODEL
#CIRCULARITY
Methodology
- Exploring trends market
- Mapping innovations
- Exploration consumers : 10 qualitative interviews and 400 quantitative online interviews
- Creation of the concept using design thinking methodology and workshops
- Pre-testing of the concept both digitally (quanti) and live (quali) in “test and learn” mode
Deliverables
In 4 weeks, strategic recommendation including:
- Insights users and green nudges
- Pre-tested formalized product concept (confidential): value proposition, usage scenario and visuals, pricing, sustainable business model, financial and extra-financial KPIs
- Marketing strategy to integrate future consumers
P&L and BP: detailed overview of costs and investments
