Accelerate the decar¬≠­bonation of RIMOWA

Brief

Rimowa needed help, in continuation to the decarbonation strategy we designed together, in reinventing their unboxing and packaging experience to reduce its impact

#REINVENTION
#SUSTAINABLEINNOVATION
#ECODESIGN
#DECARBONATION


Methodology

  • Social listening to identify insights and obstacles customers share online
  • Competition and Best In Class exploration
  • Ideation sessions

Team: industrial designers, life cycle analysts


Deliverables

  • Strategic recommendations, incl. opportunity area mapping and analysis based on exploration
  • 3 consolidated concepts with mock up