Reinvent the unboxing experience
Brief
Rimowa needed help, in continuation to the decarbonation strategy we designed together, in reinventing their unboxing and packaging experience to reduce its impact
#REINVENTION
#SUSTAINABLEINNOVATION
#ECODESIGN
#DECARBONATION
Methodology
- Social listening to identify insights and obstacles customers share online
- Competition and Best In Class exploration
- Ideation sessions
Team: industrial designers, life cycle analysts
Deliverables
- Strategic recommendations, incl. opportunity area mapping and analysis based on exploration
- 3 consolidated concepts with mock up
