CREATE A SAMPLE WITH A 99% SMALLER CARBON FOOTPRINT
Brief
Sephora wanted to take on the challenge of sustainable sampling. They wanted to find the most balanced solution, creating a sample that retains its critical functionalities (customer guidance, premium effect) but has a low carbon footprint (materials, end-of-life, etc.).
#REINVENTION
#SUSTAINABLEINNOVATION
Methodology
- Identification of the best eco-design solutions on the market for samples
- Exploring future innovations (bio-materials in particular)
- Integration of all stakeholders to de-risk the approach: consumers, brands, distributors, sample manufacturers
- Concept creation using design thinking methodology and workshops
- Quantitative and qualitative concept pre-testing
Deliverables
- Library of existing and future solutions, with characterization of these solutions: environmental scoring, price comparison, practicality and lifespan…
- Design and prototyping of eco-designed sample solutions with end-of-life optimization (reuse, recycling, biodegradation)
- Iterative testing of selected solutions
- Business model
- Roadmap for deployment with brands
