A new standard for sustainable beauty worldwide
Brief
In order to lead the sustainable change in the beauty industry, Sephora was looking to create a single international standard to drive brands in their transformation, help consumers make more informed decision and highlight the most engaged brands from Sephora’s online and in-store assortments.
#SUSTAINABLESTANDARD
#SUSTAINABLESCORING
#CSRPROGRAM
Methodology
- Identify beauty’s key sustainability issues.
- Building the standard’s value proposition
- Brand interviews
- Setting up a panel of experts (independent, NGO members, lobbyists, etc.)
- Organize 9 workshops to co-construct the standard with experts.
- Revision of program criteria for each pillar (environment, sustainable sourcing, ingredients, etc.).
Deliverables
A strategic recommendation including :
- A strategic vision for creating sustainable business strategies that adapt to the limits of the planet and the demands of the market.
- A panel of 8 senior experts selected for their expertise in ingredients, packaging, carbon and climate strategies.
- A framework for the panel to create the future sustainable standard
- Value proposition for the standard (vision, commitment pillars, etc.)
- Standard with key criteria for each category, weighting of each criterion.
- Communication strategy
- Operational plan to deploy the standard (rating / label)
