Assess the business potential of a returnable cup
Brief
Starbucks needed help in understanding the business opportunities and implication of the launch of a returnable cup. With two trails live in France, they wanted us to help them providing with insights and recommendations to assess the potential of the cup moving forward.
#REINVENTION
#SUSTAINABLEINNOVATION
#CIRCULARITY
#CONSUMERINSIGHTS
#CUSTOMERJOURNEY
Methodology
- Exploration of French Usages and Innovations within the market of Returnable Goods
- Customer surveys instore : 8 half-days throughout 8 weeks
- Customer surveys online: running during 4 weeks
- Partners focus groups: 2 sessions of observations and feedbacks collection
Deliverables
2 Trial Evaluation reports and strategic recommendation including:
- Explorations’ Key findings and learnings
- Transcripts of Interviews & Focus Groups
- Key learnings and recommendations
- Customer Journey with identified pain points and opportunities
- Recommendations for communications teams
