Assess the business potential of a returnable cup


Starbucks needed help in understanding the business opportunities and implication of the launch of a returnable cup. With two trails live in France, they wanted us to help them providing with insights and recommendations to assess the potential of the cup moving forward.



  • Exploration of French Usages and Innovations within the market of Returnable Goods
  • Customer surveys instore : 8 half-days throughout 8 weeks
  • Customer surveys online: running during 4 weeks 
  • Partners focus groups: 2 sessions of observations and feedbacks collection


2 Trial Evaluation reports and strategic recommendation including:

  • Explorations’ Key findings and learnings
  • Transcripts of Interviews & Focus Groups
  • Key learnings and recommendations
  • Customer Journey with identified pain points and opportunities 
  • Recommendations for communications teams