BUILDING A NEW PATH FOR COSMETIC (SKIN CARE)

BRIEF

Invent innovative concepts and new uses associated with the “anti-aging” segment for the A-Derma brand. 

METHODOLOGY
  • Market trend exploration
  • Exploration des innovations
  • Consumer exploration: 10 qualitative users interviews and 5 qualitative internal interviews
  • 2 brand and innovation workshops to create new concepts using Design Thinking methodologies

Team: industrial designers, marketing expert 

DELIVERABLES

Strategic recommendations including:

  • User insights and action levers
  • Formalized product and service concept (confidential): visuals of eco-designed products and services, ecological materials suggestion
  • Business model strategy: value proposition, customer targets, partnerships, distribution channels, benefits
Brand promise in the "anti-aging" segment

OUTCOME

Design of a new range of eco-designed products (materials and packaging) and a personalized service platform for consumers, in line with the new brand promise. (confidential project)

“ We Don’t Need Roads led us into a disruptive and engaging innovation for a better world! The recommendation was perfectly in line with the brief and in a very short time, with a real concern to start from the consumer, his uses and his experience, in total support of our strategy. “ 

Eila Tutusaus
Global Marketing Director A-Derma, Pierre Fabre
It's your turn !