BUILDING A NEW PATH FOR COSMETIC (HAPPY AGEING)

BRIEF

Invent innovative concepts with a positive impact associated with the “anti-aging” segment at the group level.

METHODOLOGY
  • Market trends exploration
  • Mapping of innovations
  • Consumer exploration: 9 qualitative internal interviews and analysis of consumers’ drivers and obstacles
  • Concept creation with design thinking methodologies and workshops

 

Team: industrial designers, marketing and business experts

DELIVERABLES

Strategic positioning of the group's brands in the "anti-aging" segment:

  • First marketing strategy elements of 8 concepts (Canva business model): value proposition, customer segment, revenue and cost model etc...
  • Conceptualization of concepts with moodboards
  • Competitors mapping in the market
Positioning the brands in the segment

OUTCOME

Development of the first 8 innovative and positive impact concepts with an associated economic model for the different brands of the group. (confidential project)

It's your turn !