WHAT NATURE INSPIRE US TO REINVENT THE COSMETIC INDUSTRY

BRIEF

Create a powerful tool for Botanica in order to inspire the industry and make changes happen.

METHODOLOGY
  • Exploration and assessment of existing research, trends, uses and innovations in the marketplace
  • Study on the pandemic’s impacts
  • Mapping solutions and innovations in the cosmetics industry and other INDUSTRYs such as health and food in France and internationally to identify the influence of nature on business
  • Understanding the new uses of cosmetics, food and health products
  • Classification of weak signals
  • Dynamic framework of change (needs of the planet x needs of consumers x potential of scale)

 

Team: futurologist, strategist, prospective, strategic planning

DELIVERABLES

Synthesis and creation of an immersive deck of 70 pages. With the following themes: the return of the living, the living as an asset and the living regenerated).  

OUTCOME

A Keynote synthesis document detailing the dynamics of transformation, illustrated with examples and presented in themes (the return of the living, the living as an asset and the living regenerated).

 

It's your turn !