Improve brand impact and regain leadership on circularity and REUSE in the face of the rise of new brands (DNVB) and historical competition.
Team: industrial designers, marketing expert
Strategic recommendations including:
Design of a new solution that integrates both eco-design packaging (-10% CO2 rejected) and personalized services for consumers.
“ We Don’t Need Roads has ushered us into disruptive & engaging innovation for a better world! The recommendation was perfectly in line with the brief and in a very fast time, with a real concern to start from the consumer, his uses and his experience, in total support of our strategy. “