B2B MARKETING STRATEGY & ACTIVATION TO REVEAL THE NEXT INDUSTRIAL REVOLUTION IN CARBON CAPTURE

PROBLEMATIC

Grow a B2B pioneer community by signing B2B contracts more quickly and in the long term.

METHODOLOGY
  • Analysis of existing elements
  • Market exploration
  • 4 digital interactive working sessions
  • Activation sprint (5days) with a creative team

Duration:  6 weeks

DELIVERABLES

Building the B2B marketing strategy for the new service including:

  • Brand promise
  • Brand story and voice over declined to the different B2B priority targets identified by the sales department
  • Key messages and their proof points with a TOP 3 prioritisation for each B2B priority targets identified by the sales department
  • Marketing plan for 2022: marketing priorities / objectives, prioritized touch points to activate and KPIs
  Activating the B2B marketing strategy
  • Brand movie: creative concept & storyboard
  • Key messages & Proof Points content: creative concept & storyboard
  • Owned external event interview: creative concept, storyboard, template
  • Internal com interview:  creative concept, storyboard, template
 

OUTCOME

Creation of the brand story to be incorporated into the sales pitch/support. Definition of an activation plan, and creation of a campaign to activate the communication campaign in order to sign B2B contracts more quickly and in the long term.

“  We Don’t Need Roads has a unique intense and fast format that combined with their swift and deep business and brand understanding enables big leaps. On both B2B and B2C strategies, it empowered outstanding outputs totally suited to who we are as a company and where we want to go. Their strong expertise of execution delivered actionable deliveries at the end of the project. Last but not least, the matched creative team produced outstanding creative ideas and routes. Strong, fast and tailored results.“  

Julie Gosalvez
CMO
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