Grow a B2C pioneer community by expanding it to include early adopters. The next step in moving Climeworks towards its ambition to inspire and empower a billion people to remove CO2 from the air.
Duration: 6 weeks
Building the B2C marketing strategy
Identification of priority marketing targets and associated activation plan, and creation of a campaign to activate the communication campaign in order to grow the pioneer community.
“ We Don’t Need Roads has a unique intense and fast format that combined with their swift and deep business and brand understanding enables big leaps. On both B2B and B2C strategies, it empowered outstanding outputs totally suited to who we are as a company and where we want to go. Their strong expertise of execution delivered actionable deliveries at the end of the project. Last but not least, the matched creative team produced outstanding creative ideas and routes. Strong, fast and tailored results.“