B2C MARKETING STRATEGY & ACTIVATION TO REVEAL THE NEXT INDUSTRIAL REVOLUTION IN CARBON CAPTURE

PROBLEMATIC

Grow a B2C pioneer community by expanding it to include early adopters. The next step in moving Climeworks towards its ambition to inspire and empower a billion people to remove CO2 from the air. 

METHODOLOGY
  • Analysis of existing elements
  • Market exploration
  • 10 consumer qualitative interviews
  • 4 digital interactive working sessions
  • Activation sprint (5days) with a creative team

Duration:  6 weeks

DELIVERABLES

Building the B2C marketing strategy

  • Priority personas: demographics, purchase behavior, media consumption, beliefs and behavior as regard to climate change
  • Value proposition and prioritized key messages with their proof points
  • Marketing plan for 1 year (2022): marketing priorities / objectives, barriers to overcome, touch points to activate, detailed timeline and KPIs
  • List of 20 Influencers
  • List of 20 Partnerships
  Activating the B2C marketing strategy
  • Overarching campaign: idea, sequence, key messages
  • Video storyboards
  • Social media activation: template, ready to post content
  • Influencer activation idea
 

OUTCOME

Identification of priority marketing targets and associated activation plan, and creation of a campaign to activate the communication campaign in order to grow the pioneer community. 

“  We Don’t Need Roads has a unique intense and fast format that combined with their swift and deep business and brand understanding enables big leaps. On both B2B and B2C strategies, it empowered outstanding outputs totally suited to who we are as a company and where we want to go. Their strong expertise of execution delivered actionable deliveries at the end of the project. Last but not least, the matched creative team produced outstanding creative ideas and routes. Strong, fast and tailored results.“  

Julie Gosalvez
CMO
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