CREATE THE LEADING BRAND OF SECOND-HAND IN FASHION

BRIEF

Create the brand platform that would encapsulate the brand’s mission around circularity in fashion and accelerate its positive impact ambition. 

METHODOLOGY

 

  • Brand Alignment Workshops 

Team: Brand Strategy

DELIVERABLES

Consolidated creed to act including:

  • New brand platform: vision, mission, engagement pillars, guiding principles
 

OUTCOME

A full rethinking of the brand positioning and POV on circularity and fashion. The new brand platform is integrated in key touchpoints of the brand. 

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