Realign the company’s strategy into a brand that brings to life a pivot from a a B2B saas platform to a B2C2B holistic renewable energy ecosystem.
Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
Strategic and visual redesign of the brand including:
A global transformation of the brand to assert itself as a player in the energy transition in a competitive environment. The new strategy and the new brand identity are activated and integrated to date in the new Elow website.
“ We Don’t Need Roads were instrumental in our pivotal moment for CSN Energy, crystallizing and liberating our DNA as a disruptor and an accelerator of the energy transition into our new brand Elow. We fully trusted their expertise on all fronts through a close and fruitful collaboration. “