LIBERATE AN ENERGY SAAS PROVIDER INTO A ACCELERATOR OF ENERGETIC TRANSITION

BRIEF

Realign the company’s strategy into a brand that brings to life a pivot from a a B2B saas platform to a B2C2B holistic renewable energy ecosystem.

METHODOLOGY
  • Value Proposition working session
  • Brand Alignment Workshop 
  • Brand Visual Fitting Session
  • Name Hack

 

Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI

DELIVERABLES

Strategic and visual redesign of the brand including:

  • Clarification of the client's key value propositions and USPs
  • Creation of the new commercial Pitch Deck
  • New brand platform: vision, mission, promise, graphic charter, language charter
  • Brand activation at key touch points: new website UX/UI, video manifesto, marketing materials, product
 

OUTCOME

A global transformation of the brand to assert itself as a player in the energy transition in a competitive environment. The new strategy and the new brand identity are activated and integrated to date in the new Elow website.  

 

“  We Don’t Need Roads were instrumental in our pivotal moment for CSN Energy, crystallizing and liberating our DNA as a disruptor and an accelerator of the energy transition into our new brand Elow. We fully trusted their expertise on all fronts through a close and fruitful collaboration. “  

Promise Udekwe
Founder & CEO
It's your turn !