Sector : Transition

EVALUATE A RETURNABLE CUP TRIAL

BRIEF

Conduct studies and interviews to evaluate the trial and identify and measure why and how the new returnable cup usage can be efficiently adopted in France.

METHODOLOGY

Exploration of French Usages and Innovations within the market of Returnable Goods
Customer surveys instore : 8 half-days throughout 8 weeks
Customer surveys online: running during 4 weeks
Partners focus groups: 2 sessions of observations and feedbacks collection.

DELIVERABLES

2 Trial Evaluation reports and strategic recommendation including:

Explorations’ Key findings and learnings
Transcripts of Interviews & Focus Groups
Key learnings and recommendations
Customer Journey with identified pain points and opportunities
Recommendations for communications teams

OUTCOME

Evaluation of the returnable cup trial and development of the strategy for a long-term returnable cup to be implemented in France and in Europe.

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