EXPAND A CORE BUSINESS WITH A NEW CBD BRAND

BRIEF

Exploration of business opportunities to develop the brand.

METHODOLOGY
  • Qualitative market analysis in 3 regions (UK, Germany, France)
  • Innovation exploration to identify new business opportunities

Team: experts business, expert marketing

DELIVERABLES

Strategic and marketing pitch deck for a new segment including :

  • Business opportunity for private label and B2C strategy: business model canvas, market-sizing to estimate total addressable market, initial financial projections and potential 3-year revenue.
  • Potential investments required to develop the business
  • Potential partners and resources (expertise, talent, etc.) needed to launch new activities. 

OUTCOME

 

Development of two new strategies, direct-to-consumer and B2B private label, to develop Linneo Health’s activities in the European market. Creation of new partnerships.

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