HELP THE B2B ENTITY TO BECOME THE SPEARHEAD OF SUSTAINABLE COMMUNICATION

BRIEF

How to convince B2B clients to change their perception about sustainable communication and have them take action? 

METHODOLOGY
  • Documentary exploration of the company’s assets
  • 3 Communication strategy Workshops

Team: brand and communication team

DELIVERABLES

Creating the B2B communication strategy and plan:

  • Key objectives
  • Priority Personas
  • Value Proposition
  • Tone of voice & key messages
  • Touchpoints 
  • Annual coms plan
 

OUTCOME

Mapping of a communications plan and Craft of communications assets with key messages, for different audiences, aiming to educate and inspire around sustainable communication. 

It's your turn !