HELP THE B2B ENTITY TO BECOME THE SPEARHEAD OF SUSTAINABLE COMMUNICATION
BRIEF
How to convince B2B clients to change their perception about sustainable communication and have them take action?
METHODOLOGY
Documentary exploration of the company’s assets
3 Communication strategy Workshops
Team: brand and communication team
DELIVERABLES
Creating the B2B communication strategy and plan:
Key objectives
Priority Personas
Value Proposition
Tone of voice & key messages
Touchpoints
Annual coms plan
OUTCOME
Mapping of a communications plan and Craft of communications assets with key messages, for different audiences, aiming to educate and inspire around sustainable communication.