RE-INVENTING IN-STORE ADVERTISING WITHOUT PLASTIC

BRIEF

Improve the ecological footprint of POP displays and give Mediaperformances the leadership on sustainable change in its market.

METHODOLOGY
  • Market trend exploration
  • Exploration of the POP value chain: 25 qualitative interviews with all stakeholders and study of the recyclability of materials 
  • Search for local partners 
  • Creation of the concept

Team: industrial designers, life cycle analysts

DELIVERABLES

Strategic recommendations including:

  • Analysis of the POP life cycle and optimization points
  • Identification of new collection and recycling solutions
  • Short and medium term deployment strategy: operational, financial, carbon impact etc...
  • Design of a new formalized POP product (confidential): 3D printing of the concept, value proposition, usage and visual scenario, circular model

OUTCOME

Design of a new eco-designed POP concept (80% recyclable and recycled cardboard posters, reusable and biodegradable fixtures) and collection and recycling services.

“ Thanks to WDNR, we were able to have a very detailed analysis of our value chain and the path of POP advertising in a way we had not done before. The proposals were very concrete to reduce the carbon impact and t the team went very far by going so far as to 3D print new models of more environmentally friendly POP. “ 

Marion Caillard
CSR Director
It's your turn !