TRANSITION A NUTRITIONAL HEALTH GIANT INTO AN OPERATING COMPANY WITH A CONSCIENCE

BRIEF

Support the COMEX in turning the company into a “mission-driven company” that is actually living and breathing its mission. 

METHODOLOGY
  • Documentary exploration of the company’s assets
  • #CriticalFriends work sessions
  • Stakeholder exploration: 8 qualitative interviews
    • CSR positioning and roadmap Workshops
  • Strategy and Deployment

Team: brand, CSR expert

DELIVERABLES

CSR strategic recommendation including:

  • Stakeholder insights
  • Final company’s CSR positioning
  • Activation roadmap to become a "Company with a Mission”
  • Activation roadmap to operate by the “Company’s mission”
  • P&L: detailed overview of costs and investments
  • Creation of a “Mission Committee” with external & internal stakeholders
 

OUTCOME

Company roadmap 2023-2028 and governance to become and operate as a “Mission-Driven company” in 2023.

“ We don’t need roads is a network of attentive experts, super responsive and able to adapt their methods to our problems. They accompanied us to grow our CSR ambition and make our “raison d’être” an even more structuring element of our present and future ambitions as a conscious and conscientious company. It is also the demonstration that we can work quickly and accurately with a lot of intelligence and kindness.” 

Carole Bras
CMO, NHS France
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