TURN A TEMP WORK ACTOR INTO A CATALYST OF SOCIAL JUSTICE

BRIEF

Operate a full rebranding of the company that would crystallize, consolidate and accelerate its positive impact ambition and mutation.

METHODOLOGY
  • Brand Alignment Workshops 
  • Brand Visual Fitting Session

Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI

DELIVERABLES

Strategic and visual redesign of the brand including:

  • New brand platform: vision, mission, engagement pillars, guiding principles
  • New language guidelines: brand personality, tone of voice, lexicon, key messages

  • New visual identity: logo,fonts,colors, pictos, photos

OUTCOME

A full mutation of an up and coming tech actor of the temp work industry into a torchbearer of social justice through work. The new brand is integrated in key touchpoints of the brand with a clear rebranding activation strategy

“  “I am very happy with the collaboration with WDNR. The various preparatory work, workshops are quite challenging. They are not only making  us question ourselves but above all ask ourselves the right questions thanks to an uncompromising phase of introspection. That really matters:) That’s also why we’re here.

I also liked that the process was truly one of collaboration. Some of the answers, we had them within us, but we couldn’t manage to express them, to factualize them, to make choices. Without WDNR and the methodology used, it would have been difficult for us make it happen.“ 

Nicolas Hurbin
Head of Offline Marketing
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