FIND CREATIVE PATHWAYS TO BRING TO OWN SUSTAINABILITY

BRIEF

Imagine 2 new concepts for a Sebastian, a cosmetic brand cosmetic brand of the German group. 

METHODOLOGY

3 innovative and sustainable product and service concepts including:

  • Value proposition
  • Moodboard, usage scenario
  • Social and environmental impacts
  • Key partners

 

Team: designers, brand, marketing

DELIVERABLES

What we achieved in a one-day workshop: 

  • Market trends exploration
  • Opening the team's mind to sustainability potentials across the beauty industry and insight into the impact of the SDGs
  • 5 positive impact pillars for Sebastian, based on complementary exploration of WDNR, including brand DNA and sustainable expertise
  • Ideation workshop to generate high-level concepts for Sebastian around sustainability
  • Pitching session with WDNR's critical friends
 

OUTCOME

Concepts to integrate and strengthen the CSR pillar in the relaunch of the Sebastian brand. 1 concept is more focused on diversity/inclusion (extremely strong in the brand’s DNA) and 2 concepts are more focused on sustainable development

 

“ I am glad we have some solid ideas (more socially focused) to move forward with that feel right for Sebastian.“ 

Christina Bouglass
Global Marketing Director
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