CASES STUDIES

WE DO HAVE PROOF RECORD.

FILTERS



decathlon
TRANSITION
For 1 year, we’ve been helping monitor and accelerate the deployment of the 8 projects of the group's carbon footprint reduction program.
  • Challenge and reinforcement of program scoping
  • Monitor the progress of projects
  • Manage project changes
  • Onboarding and communication
  Dedicated WDNR Project Managers
“Having someone by our side who is fully knowledgeable about our processes has been a huge help. It has been great to have support during the deployment of these projects. What also helps is that the project manager has a real autonomy while maintaining a good level of contact."
- Extra & financial performance lead
decathlon
TRANSITION
We helped scaling a circular initiative to reach their zero destruction goal. 
  • Decathlon’s Project Team Management 
  • Project Framework Enhancement 
  • Roadmap H2/2022-2023 Formalization
  • Progress Reports to Decathlon Top Management 
Dedicated WDNR Project Managers
Rimowa
TRANSITION
We help improve the carbon footprint of Rimowa suitcases
  • Comparative Life Cycle analysis
  • Value chain analysis
  • Key strategic recommendations including a tool to measure carbon footprint
  Team: industrial designers, life cycle analysts
“Brilliant work, very serious analysis ! We Don’t Need Roads worked hard to consolidate all the data and deliver concrete action plans”
Hugues Bonnet-Masimbert - CEO
Rimowa
REINVENTION

We help to create a new unboxing experience taking into account sustainability.

  • Social listening to identify insights and obstacles customers share online
  • Dived into competitors’ and other actors’ sustainable unboxing offers 
  • Ideation sessions
  • 3 consolidated concepts with mock up

 

Reinvention teams (designers, sustainable & business experts)

Inspirational, creative sessions all being in practice, it’s exciting working alongside WDNR teams

Aurélie Lemaire - Director of E-Commerce
Colgate Palmolive
TRANSITION
CRITICAL FRIENDS approach to reinforce and adapt the Sustainability & business strategies of 2 major global brands regarding the coming regulatory & consumer changes.
  • Analysis of their strategies on their key pillars with experts (ingredients, packaging, claim)
  • Internal Interviews
  • Additional Explorations
  • 3 experts sessions with key experts of the PACK to challenge the plans, rebuild what needs to be and design action plans on the right pillars 
  TRANSITION teams (sustainable & business consultant + experts of the pack)
"Terrific group… highly recommended"
Rani Al Hajji - GM EUROPE
Sephora
TRANSITION
Featuring New Sustainable beauty standard (scoring / label) for Sephora Globally
  • Strategic vision on creating sustainable strategies for businesses that fit planet limits and market requirements
  • Panel of 8 hand picked seniors experts on ingredients, packaging, carbon, climate strategies (including NGO)
  • Value proposition for the standard (vision, engagement pillars…)
  • Standard with key criteria on each seals
  • Comms summary (one pager)
  Teams WDNR experts + QUANTIS
Air Liquide
TRANSITION
Co-creating a full Line Up in 2022 with inspiring speakers close to the business, to offer operational content for teams at all levels.  Awareness & inspiration sessions for the Purchasing department on diverse topics, delivered by WDNR and its experts: the EU Green Deal and its impact on the company and its strategy, the Carbon Capture industry, Business Alliances, … (150 attendees: from the operational buyer to the Global CPO) Team WDNR
“We Don't Need Roads' unique knowledge of the positive impact ecosystem helped us build a solid, well grounded, sustainable coordination roadmap, and deliver internal content that feeds us on a regular basis. The Voice Of Leaders programme is an opportunity to talk to the right people, at the right time, on the right topic, and what is more, we are building our own community of inspiring leaders in the process."
Xavier Traversac - EU Procurement Chief Officer
Pierre Fabre
REINVENTION
Improve brand impact and regain leadership on circularity and REUSE in the face of the rise of new brands (DNVB) and historical competition. Design of a new solution that integrates both eco-design packaging (-10% CO2 rejected) and personalized services for consumers.
  • Market trends, consumers interviews, mapping of innovations
  • Concept creation with design thinking methodologies and workshops
  • Pre-testing of the concept both digitally (quanti) and live (quali) in "test and learn" mode
Team: industrial designers, sustainable & marketing experts
“ We Don’t Need Roads has ushered us into disruptive & engaging innovation for a better world! The recommendation was perfectly in line with the brief and in a very fast time, with a real concern to start from the consumer, his uses and his experience, in total support of our strategy. “ 
Karine Cottin - CMO
Pierre Fabre
REINVENTION
Invent innovative concepts with a positive impact associated with the “anti-aging” segment at the group level.
  • Market trends exploration, consumers interviews, mapping of innovations
  • Concept creation & Moodboards…
  • 1st Marketing strategies
  • Positioning & strat recommendations
  Team: industrial designers, sustainable & business  experts
“ We Don’t Need Roads has ushered us into disruptive & engaging innovation for a better world! The recommendation was perfectly in line with the brief and in a very fast time, with a real concern to start from the consumer, his uses and his experience, in total support of our strategy. “ 
Karine Cottin - CMO
A-derma
REINVENTION
Invent innovative concepts and new uses associated with the “anti-aging” segment for the A-Derma brand. 
  • Positioning & strat recommendations : brand promise, business model strategy, product & service concept, user insights, action levers…
Team: industrial designers, sustainable & business  experts
"We Don't Need Roads is a human adventure that took us out of our comfort zone and the framework imposed by our internal processes. It provides a very interesting holistic reflection that combines product and service from A to Z."
Eila Tutusaus - Global Marketing Director
MF Brands
TRANSITION
(Lacoste, Gant, The Kooples, Tecnifibre, Aigle)   Create the right CSR Strategy and Framework for the newly founded group that would act as a common ground and guidelines for each brand moving forward. 
  • Stakeholder insights
  • CSR maturity diagnosis of each brand of the group
  • CSR Strategy and Framework
  • Roadmap (with KPIs)
  Team: brand, CSR expert
Media Performances
REINVENTION
Improve the ecological footprint of POP displays and give Mediaperformances the leadership on sustainable change in its market.
  • Analysis of the POP life cycle and optimization points
  • Identification of new collection and recycling solutions
  • Sourcing of new more sustainable materials 
  • Short and medium term deployment strategy: operational, financial, carbon impact etc...
  • Design of a new formalized POP product (confidential): 3D printing of the concept, value proposition, usage and visual scenario, circular model
  Team: industrial designers, life cycle analysts
“ Thanks to WDNR, we were able to have a very detailed analysis of our value chain and the path of POP advertising in a way we had not done before. The proposals were very concrete to reduce the carbon impact and t the team went very far by going so far as to 3D print new models of more environmentally friendly POP. “ 
Marion Caillard - CSR Director
Nestlé Health Science
TRANSITION
Support the COMEX in turning the company into a “mission-driven company” that is actually living and breathing its mission.  CSR strategic recommendation including:
  • Stakeholder insights
  • Final company’s CSR positioning
  • Activation roadmap to become a "Company with a Mission”
  • Activation roadmap to operate by the “Company’s mission”
  • P&L: detailed overview of costs and investments
  • Creation of a “Mission Committee” with external & internal stakeholders
  Team: brand, CSR expert
“ We don't need roads is a network of attentive experts, super responsive and able to adapt their methods to our problems. They accompanied us to grow our CSR ambition and make our “raison d'être” an even more structuring element of our present and future ambitions as a conscious and conscientious company. It is also the demonstration that we can work quickly and accurately with a lot of intelligence and kindness.” 
Carole Bras - CMO
Climeworks
SCALE
Create a relevant B2B marketing strategy to accelerate the sales impact of Climeworks. 
  • B2B Brand Promise
  • Brand Story slides to be integrated in the sales deck
  • Key Messages, with focus on PODs and RTBs
  • Activation Plan
  • B2B communication campaign
  Team: brand, marketing,
“ We Don’t Need Roads has a unique intense and fast format that combined with their swift and deep business and brand understanding enables big leaps. On both B2B and B2C strategies, it empowered outstanding outputs totally suited to who we are as a company and where we want to go. Their strong expertise of execution delivered actionable deliveries at the end of the project. Last but not least, the matched creative team produced outstanding creative ideas and routes. Strong, fast and tailored results.“  
Julie Gosalvez - CMO
Climeworks
SCALE
Create an impactful B2C marketing strategy and campaign to drive people to subscribe to Climeworks mission and offer
  • Definition and writing of the Personas
  • Definition of the B2C value proposition
  • Key messages
  • Activation plan
  • B2C Communication campaign
  Team: brand, marketing
Starbucks
REINVENTION

Evaluation of the returnable cup trial and development of the strategy for a long-term returnable cup to be implemented in France and in Europe. 

Trial Evaluation reports and strategic recommendation including:

  • Explorations’ Key findings and learnings
  • Transcripts of Interviews & Focus Groups
  • Key learnings
  • Customer Journey with identified pain points and opportunities
  • Recommendations for communications teams 

 

Team: brand, marketing,

“Very serious work and analysis, that helped the team optimizing the solution and find levers to scale. Great team and powerful methodology combining users insights exploration and on site immersion.”

Gemma Coate - Manager Sustainability
La Poste
TRANSITION
Create the right B2B communication strategy to convince B2B clients to change their bias about sustainable communication
  • Clarification of communication objectives
  • Definition and writing of Personas
  • Definition of the value proposition
  • Tone of voice
  • Key messages
  • Prioritization and roles of touchpoints
  Team: brand, marketing, communication
O'Clock
TRANSITION

Conduct an ESG assessment to identify the main risks across all O’Clock operations and its impact on stakeholders

  • Assessment of the degree of maturity in the company’s organization at the Environmental, Social and Governance level
  • Audit of impacts
  • “Red Flags” identified
  • Roadmap of the first priority actions
  • Follow-up indicators

 

Team: business, ESG expert

“Great experience with WDNR! Digital impact topics are ones we want to push more. I can see what this type of diagnosis can bring us. It’s a real moment of sharing, more than an audit, the WDNR team also provides a lot of advice.” 

Dario Spagnolo - Founder
Livementor
TRANSITION
Conduct an ESG assessment to identify the main risks across all Livementor operations and its impact on stakeholders (suppliers and customers).  Awareness among management teams of the impact of digital technology and LiveMentor's levers to take the lead on this subject. Creation of a roadmap of priority actions to be carried out to respond to the points of attention identified on the Social, Environmental and Governance pillars. Team: business, ESG expert
“ We would never have done this without you. What you're proposing is very concrete, and hyper-activatable. If we look forward to some time after we've done this, it would be really great. These are very important subjects. It even makes you want to share it externally! Are we allowed? “
Alexandre Dana - Founder
By Charlot
TRANSITION
Conduct an ESG assessment to identify the main risks across By Charlot operations and its impact on stakeholders (suppliers and customers). Two months later, By Charlot has raised 3.5 million euros. 
  • Analysis of the startup's activity and its impact on its stakeholders and customers according to environmental, social and governance criteria
  • Benchmark of best practices to guide the company's strategic direction
  • Internal audit workshop with the team to take inventory of assets, processes and ambitions
Team: business, ESG expert
“ It's something we've wanted to do for a long time, but had neglected in the face of business. Great to realize the opportunities this opens up. Very happy to work with the WDNR teams who have been on our side with great goodwill! ” “ Reassuring to talk with experts when we had doubts. Projects that are more and more imposed on us. WDNR gives us a logic to change things quickly! ”
Charles Fossey and Charles Senaux - Co-founders
Revaia
SCALE
IMPLEMENT A SIMPLE, EFFECTIVE AND DEPLOYABLE ESG TOOLBOX FOR ALL ITS STARTUPS Helping Revaia portfolio’s deals in a positive way to help them in their ESG strategy and activation. Strategic, editorial and visual elements of the toolbox including:
  • Clarification of the startups' needs
  • Creation on Notion including tools, pedagogical contents, best practices and templates.
  • Turnkey online toolbox for their deals 
Team: business, ESG expert
“WDNR's expertise in sustainability has enabled us to accelerate our ESG toolkit project for our investments. We were able to co-build this project thanks to the project team's unfailing commitment and responsiveness.”
Anais Blarel - Sustainability Manager
Explorers.Green
SCALE
Turn a business idea into an attractive and impactful endeavour for investors to buy into
  • Brand Platform (vision, mission, engagement pillars, guiding principles)
  • Founder personal branding story
  • Language guidelines (tone of voice, lexicon)
  • Key messages
  • Pitch Deck
Team: Brand Strategy, Marketing
Kineis
REINVENTION

IMAGINER UN NOUVEAU TYPE DE MODÈLE ÉCONOMIQUE (en tant qu’opérateur de satellites et fournisseur de connectivité IoT).

  • Travail approfondi d’exploration des thèmes Espace, IoT X développement durable
  • Cartographie des concurrents 
  • Vision prospective (innovation, législation, changement climatique, investisseurs et clients…)
  • Cartographie des principales parties prenantes internes et externes
  • Application de l’économie circulaire à la chaîne de valeur de Kinéis
  • Modélisation de l’activité

Équipe: business, expert de l’espace & de l’ESG

Ce travail était nécessaire car nous étions en train de construire l’entreprise à l’époque. Pour la première fois, nous avons pu étendre les conversations à des personnes extérieures au COMEX. L’équipe du WDNR a été un excellent catalyseur pour la conception de la stratégie !

Alexandre Tisserant - CEO
Wella
TRANSITION
REINFORCE NEW SUSTAINABLE CONCEPTS FOR THE BRAND SEBASTIAN  Integrate and strengthen the CSR pillar in the relaunch of the Sebastian brand.
  • Market trends exploration
  • 5 positive impact opportunities for Sebastian, based on complementary exploration of WDNR, including brand DNA and sustainable expertise
  • Ideation workshop to generate high-level concepts for Sebastian around sustainability
  Team: designers, brand, marketing
“ I am glad we have some solid ideas (more socially focused) to move forward with that feel right for Sebastian.“ 
Christina Bouglass - Global Marketing Director
Faume
SCALE
CREATE THE BRAND PLATFORM THAT WOULD ENCAPSULATE THE BRAND’S MISSION AROUND CIRCULARITY IN FASHION AND ACCELERATE ITS POSITIVE IMPACT AMBITION. A full rethinking of the brand positioning and POV on circularity and fashion. The new brand platform is integrated in key touchpoints of the brand
  • vision, mission, engagement pillars, guiding principles. 
  Team: Brand Strategy
Fermentalg
SCALE
STRENGTHENING THE BRAND IN ORDER TO CREATE FINANCIAL/INVESTORS DOCUMENTS IN LINE WITH THE NEW LEADERSHIP POSITION OF THE COMPANY A new set of brand communication for investors including:
  • New brand platform
  • New brand language guidelines
  • New investor deck
  • New Annual Report
  • New Extra-Financial Report
Team: Brand, Editorial Copywriting, investment experts
Iziwork
SCALE
OPERATE A FULL REBRANDING OF THE COMPANY THAT WOULD CRYSTALLIZE,CONSOLIDATE AND ACCELERATE ITS POSITIVE IMPACT AMBITION AND MUTATION  Strategic and visual redesign of the brand including:
  • New brand platform: vision, mission, engagement pillars, guiding principles
  • New visual identity: logo, fonts, colors, pictos, photos
  • New language guidelines: brand personality, tone of voice, lexicon, key messages
  Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
“  "I am very happy with the collaboration with WDNR. The various preparatory work, workshops are quite challenging. They are not only making  us question ourselves but above all ask ourselves the right questions thanks to an uncompromising phase of introspection. That really matters.“  
Nicolas Hurbin - Head of Offline Marketing
Linneo
REINVENTION

EXPAND A CORE BUSINESS WITH A NEW CBD BRAND 

Strategic and marketing pitch deck for a new segment including :

  • Qualitative market analysis in 3 regions (UK, Germany, France)
  • Innovation exploration to identify new business opportunities
  • Business opportunity for private label and B2C strategy: business model canvas, market-sizing to estimate total addressable market, initial financial projections and potential 3-year revenue.

 

Team: experts business, expert marketing

“In a few weeks, the WDNR team produced a solid deck with market and consumer arguments and initial financial projections which helped us position ourselves for the launch of a new offer.”

Karim El Kouche - Chief Operating Officer
Geofootprint
REINVENTION

BUILDING, SCALING & ANCHORING A NEW TYPE OF CARBON FOOTPRINT MAPPING TECHNOLOG

  • Building the marketing and sales strategy for the new service including:
  • Value proposition and market fit
  • Partnership development and team structuring – identification of an AI and data expert
  • Sales pitch, marketing mix (pricing, business model…)
  • Introductions with global brands

 

Team: experts business, in collaboration with QUANTIS

“The WDNR team did a great job supporting our product team. From the exploration of customer needs to the formalization of a business model and a pitch deck to promote the project to stakeholders.”

Dimitri Caudrelier - CEO - Quantis International
Renasys
SCALE
CREATE A BRAND IN LINE WITH THE TECHNICAL REVOLUTION AND THE AMBITION OF A DANISH START-UP. Strategic and visual redesign of the brand including:
  • New brand platform: vision, mission, promise
  • Graphic and visual guidelines
  • Production of the brandbook
  • Operational deployment of the brand: branded truck, branded container, pitch deck 
  Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
"Thank you We Don’t Need Roads for your strong expertise and guidance! You guys helped manage and create a brand 100% aligned with our ambition to disrupt our market and make positive impact on our world most precious resource: water." 
Christopher Sveen - Founder
Home Labs
REINVENTION
CREATE A START-UP CONCEPT & PITCH DECK AROUND ENERGY MONITORING AT HOME Co-creation of a start-up concept to help reduce home energy consumption (B2C) in France.
  • A full deck presenting the concept and used to go fundraising for the upcoming startup : market exploration, business model, marketing strategy, business plan..
  • A 360° concept including prototyping, testing on the market, business model, financials…
  Team: designers, brand, marketing
“A big thanks to the whole WDNR team for your very good work. It was a pleasure working with you”
- CEO
Orpia
SCALE
TURN A SCIENTIFIC PITCH INTO A POSITIVE IMPACT, MARKET-FIT STORY Improve the pitch narrative and compose the brand's positive impact DNA.
  • Clarification of the client's value proposition and key USPs
  • Creation of a mini visual charter for the brand to create the deck
  • Pitch deck investisseur / prospect modulaire
  • Turning the pitch story into a video
  Team: investing expert, graphic designer, strategic planning
“ Thanks to WDNR, Orpia Innovation is now fully ready to share its solutions to the world with a powerful, concise and clear story.“ 
Samuel Mamane - CEO
Elow
SCALE
REALIGN THE COMPANY’S STRATEGY INTO A BRAND THAT BRINGS TO LIFE A PIVOT FROM A A B2B SAAS PLATFORM TO A B2C2B HOLISTIC RENEWABLE ENERGY ECOSYSTEM. Strategic and visual redesign of the brand including:
  • Clarification of the client's key value propositions and USPs
  • Creation of the new commercial Pitch Deck
  • New brand platform: vision, mission, promise, graphic charter, language charter
  • Brand activation at key touch points: new website UX/UI, video manifesto, marketing materials, product
  Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
“ We Don’t Need Roads were instrumental in our pivotal moment for CSN Energy, crystallizing and liberating our DNA as a disruptor and an accelerator of the energy transition into our new brand Elow. We fully trusted their expertise on all fronts through a close and fruitful collaboration.“  
Promise Udekwe - Founder & CEO
Fenice
SCALE
TURN A SCIENTIFIC PITCH INTO A POSITIVE IMPACT, MARKET-FIT STORY Improve the pitch narrative and compose the brand's positive impact DNA.
  • Clarification of the client's value proposition and key USPs
  • Financial elements to present to investors
  • Creation of a mini visual charter for the brand to create the deck
  • Modular investor / prospect pitch deck
  Team: investing expert, graphic designer, strategic planning
“ WDNR helped us streamline and augment the impact of our full investor story. We feel our pitch is now on par with our technological prowess.“  
Luisa Mondora - CEO
Power Up
SCALE

OPERATE A FULL REBRANDING OF THE COMPANY THAT WOULD GUIDE THE COMPANY EVOLUTION BY CONSOLIDATING ITS AMBITION TOWARDS MORE POSITIVE IMPACT IN THE ENERGY INDUSTRY.

Full rebranding including:

  • New brand platform: vision, mission, engagement pillars, guiding principles
  • Brand Personality
  • New Name
  • New logo 
  • Goodies with new brand identity
  • Prototypes for communications assets

 

Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI

“WDNR’s intervention was a decisive catalyst for the redesign of our brand platform. Their contribution was remarkable in terms of both substance and methodology implemented as part of this support.”

Abdelkrim Benamar - CEO
Beevent
SCALE
CONSOLIDATE THE FULL PLATFORM EXPERIENCE THROUGH A COMPLETE REBRANDING AND REDESIGN TO CREATE A ROBUST AND ATTRACTIVE SOLUTION FOR EVENT PLAYERS. Strategic and visual rebranding including:
  • New brand platform: vision, mission, engagement pillars, guiding principles
  • New visual identity: logo,fonts,colors, pictos, photos
  • New language guidelines: brand personality, tone of voice, lexicon, key messages
  • Production of the brandbook
  • Full platform redesign UX/UI
  • Creation of the new Sales Deck
  Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
“ We Don’t Need Roads brought transformative structure,thinking and action  to propel my idea and first draft of platform into a ready to launch project“ 
Peio Dubarbier, - Founder
Olgram
SCALE
STRENGTHENING THE BRAND (A POSITIVE SOLUTION BASED ON ALGAE IN ORDER TO CREATE FINANCIAL/INVESTORS DOCUMENTS AND A NEW WEBSITE IN LINE WITH THE REBRANDING. Strategic and visual rebranding including:
  • New brand platform: vision, mission, engagement pillars, guiding principles
  • New visual identity: logo,fonts,colors, pictos, photos
  • New language guidelines: brand personality, tone of voice, lexicon, key messages
  • Website redesign UX/UI
  • Creation of the new investors Pitch Deck
  Team: Brand Strategy, Artistic Direction, Graphic Design, Copywriting, UX/UI
“ WDNR allowed Olgram to find its strategic positioning and clearly express its vision of the pharmaceutical industry in record time.“  
Pierre Rocheteau - CEO
Fairmoove
SCALE
CREATE A FAIR SCORE IN ORDER TO BETTER GUIDE TRAVELERS AND ORIENT THEM TOWARDS MORE RESPONSIBLE TOURISM PRACTICES.
  • Selection of 15 criteria to assess the sustainability of a destination based on 3 criterias : Ecology & carbon footprint, Social & Economy and Environment & Culture
  • Identification of the right databases to find relevant information
  • Construction of the scoring system
  Team: Business & CSR experts
Vineyard
SCALE

Create a sustainable and regenerative vineyard in Morbihan

  • Interviews with 12 experts from the agricultural or ESS sectors 
  • Innovations and regenerative practices benchmark
  • Legal exploration 
  • Partners identification
  • Business modeling

 

Team: Agronome, Designers, Business experts

“This work of exploration and study allowed to have an exhaustiveness on the opportunities of the project and the stages of launches (roadmap, resources, costs). The team was able to provide me with information on agronomic data, viti oeno practices, they even helped me to see clearly about the eco-design practices of wine cellars.” 

Anonymous Investor -