At the age of eco-responsability, what does it mean to be a “sustainable” brand ? And how do you build one ?
To build their sustainable brand equity, companies should first, before anything else, achieve distance from what they do, and ask themselves if their approach is aligned with the following pillars of sustainability:
World Climate Day
At WDNR, World Climate Day is every day, not just December 8.
How to dress to impress by helping the planet?
Pollution from the fashion industry has skyrocketed in the last few years. Not just because of overproduction but overconsumption too. Between 2000 and 2014, global clothing production doubled. Besides, 130 billion of
Le tone of voice durable, ou l’importance des mots dans le monde de l’impact.
Words can create, words can destroy. So choose them wisely. Today it's the turn of the employees to take up the pen, and more particularly to yogi pascaud, senior creative strategist, who reveals the rules of “tone of voice” for
WE DO NEED TO SCALE UP POSITIVE SOLUTIONS TO ACCELERATE THE RADICAL TRANSFORMATION OF OUR ECONOMY.
From the get go, we wanted WDNR to be the force that helps positive impact entrepreneurs and companies to scale. All in all to hack the transition process, going 10x in achieving it by accelerating sustainable disruptors. With one clear