Do you need a brand to raise funds? Or do you need to raise funds to build your brand? What comes first?
On Tuesday 14th of June, our co-founder Rija talked about the place of the brand in the funding process of positive impact startups as part of a round table we co-hosted with @eldorado
Rija dived into the confusion between brand and branding, the paradigm shift in the way we look at brands – especially for positive impact brands, when is the best time to tackle your brand… all the answers, and many more, in the replay of the event here.
Thanks to Adrien Chatliel from @eldorado and Laure Babin from @zeta for the conversation and Théo Robache host of @the podcast le pompom who moderate the talk.
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