We don’t need roads, meet the founders

We all come from the global corporate world (P&G, Nestlé, Google, Publicis, Sustainable Brands…). We truly believe that the private sector, companies and investors are key to accelerate the necessary change and offer a livable planet.

We’ve guided companies on how to maintain their business in a digital world for the past 20 years, we’re now helping them to reinvent their model within planet’s limits and scale their positive impacts faster.

Maud thevenot,

Procter & Gamble
Google & Youtube Launch & Scale of adwords & YouTube in EMEA
GM Possible Future (Innovation & start-up studio)
Kimpa (1st Family Office 100% Impact driven)

Jeanne rives,

Nestlé (Brand Manager – La Laitière, Création Gourmande, Mövenpick)
La PanotiQ (Marketing director, US)
GM TangoTab (Growth & market implementation, Social business, France)
Possible Future (Head of methodologies, Innovation & start-up studio)

Rija goldscheider,

Dentsu-Carat (Strategic Planning Lead)
SelectWorld/SelectNY (Planning Director, in charge of P&G)
Google Creative Business Partner – France/MENA
Blade Shadow (Head of creative studio + Brand & com director)


McCann Erickson CRM for Microsoft & General Motors, Europe
Founder Patte Blanche (1st Communication Agency 100% impact driven in France)
Co-Founder Sustainable Brands Europe 34 countries, 3000+ attendees
Sustainable Brands WW (Chair of international chapter, Global Steering Committee)
French-American Chamber of commerce NYC (Sustainability/Inno committee)


We Don’t Need Roads is ecosystemic by design since Day 1. With a clear goal in mind: break down the silos of expertise, experiences and disciplines to work together in accelerating the positive change.

When it comes to the climate crisis, all actions & transitions are interdependent of others and no one can change an entire system on his/her own.

We have brought together 550+ committed partners in 34 countries, networks, experts of the key ecological transitions. We build strong hybrid commando teams to act faster, derisk & equip your projects from A to Z. We connect people & projects to scale faster.

We don’t need roads,
meet the team
Henri-François Martin
Sustainable consulting director
Pauline Legras-Klopfer
Project manager & strategy
Andrea Reveyrand
Future Proof Brand Strategist
Yogi Pascaud
Future Proof Creative Strategist
Thibault Baratelli
Project manager & strategy
Arthur Félétou
Project manager & strategy
Margaux Ertle
Sustainability Strategy Consultant
Olivier Guimard
Sales director
Diane Abegg
Sustainable Strategy Consultant Intern
Madeleine de Roux
Sustainable Strategy Consultant Intern
Constance Perez
Sustainable Strategy Consultant Intern