Teaser alert!
Today, we took the opportunity of our partner Onepoint‘s event Revolution Summit, to tease about our joint upcoming white paper on the junction of two main transformation businesses are facing right now: AI and Sustainability.
Florent Gitiaux took the stage, bringing one of the companies we interviewed to bring you use case based insights: Accor, with the voice of Damien Perrot, Global Chief Design, Technical Services and Innovation Officer. Damien shared some valuable insights both on how he approaches AI and sustainability and connect the dots.
– Insight 1 — AI isn’t magic. It’s a tool… for cultural transformation
“Turning down a hotel room by 1°C = 7% less energy. But who actually knows that?”
AI makes the invisible visible. It turns raw data into clear, actionable insight—so anyone in the company, from a chef to a building manager, can act with purpose.
– Insight 2 — From ESG to ESGP: performance-first
What if we stopped treating ESG as a side dish? At Accor, they’re flipping the script: using performance as the entry point to drive ESG.
“When I show that I’m creating performance through ESG, people get on board.” A subtle shift in narrative—with major implications.
– Insight 3 — AI makes sustainability scalable
Some real-life examples were shared (check out the caroussel)
Every time: value creation coming from savings, investments and innovation.
– Insight 4 — Clean your house to be transformation ready
“Don’t start with a perfect spec sheet. Start by cleaning your room.”
Clean your data, align your standards from one brand to another, implement tools and processes to get data where you miss and need it…
– Insight 5 — Let’s stop treating AI like it’s just for elites
Acculturation is key. As much as getting AI as a tool to give direct access to deep knowledge for people that are operating on the ground. That’s where the value lies.
– Final thought — What if AI accelerated sustainability?
What if these two worlds—often seen in conflict — were actually stronger together?
We’re just scratching the surface.
And stay tuned for more with our upcoming white paper!
#BusinessTransformation #Innovation #ESG #DigitalTransformation #ImpactLeadership
