Driving Ecological Innovation Forward
We made Sustainability and Innovation shine together at Cannes Lions International Festival of Creativity !
What a week it has been for our sustainable innovation team, paving up and down la Croisette, from the Palais from Big Tech beaches, spearheading the much necessary message around “innovation at the service of the ecological transition”. In an event that was not surprisingly focused on AI, we were proud to showcase that technology, innovation and creativity are crucial drivers of change in this important journey.
First with our Sustainable Innovation Garage, created for the occasion, as part of the ACT Responsible Hall in the Palais. Hosting brands and creatives for inspiring sessions including actionable tips to integrate ecological challenges in your thinking.
Second with our speeches, especially as part of the myAct show, alongside creative and innovators
Last with our presence, attending most of the key venues of the event, within and outside of the Palais, bringing our Sustainability lens to the conversations, helping to connect the dots between the innovative excitement and the ecological necessity.
Huge shoutout to our partners ACT Responsible Isa Kurata, Thomas Kolster & Sophie Guérinet for having us with them this week.
At We Don’t Need Roads, we are here to help companies reinvent their business-as-usual with scalable, viable and desirable sustainable innovation. If you are interested to know more about our reinvention services, do not hesitate to reach out.
We don’t need roads. we do need sustainable innovation!
