150+ Products, 50+ Stores, 12 Brands: Circular beauty in action
Our cosmetic coalition goes live!
We have initiated live test of the washing process, which is a a critical step in the reuse of packaging.
What does it mean concretely? In a few days we will start to deploy:
– 150+ skincare products (from 11 brands) deposited
– In 50+ points of sale
– Return logistics & Operational washing
This coalition is embarking the entire cosmetic industry since the following actors are participating: L’Oréal, Groupe Clarins, Chanel, Pierre fabre, Yves Rocher, Laboratoire SVR, Aroma-Zone, Melvita Official, La Rosée, Sephora, Nocibé, Estée Lauder… and more to come soon!
Deploying circularity (reuse, recycling, redesign, reduction, etc.) is always complex.
And that’s what we love to do – with talent and success of course – at We Don’t Need Roads ! Even more in coalition: the successes are multiplied.
Very, very proud of the progress so far and the work provided with all the representatives of these brands + with our partners from Circul’R and Citeo (kudos and thanks!)
#CircularBeauty #SustainabilityInAction #CosmeticReuse #GreenCosmetics #CircularEconomy #ZeroWaste
