Expanding the circle of responsible beauty: 36 new stores join the reuse revolution!
At We Don’t Need Roads, we are proud to support bold initiatives reshaping the beauty industry toward sustainability. Today, we celebrate the incredible strides made by our partners in La Boucle Beauté, a coalition of brands and retailers committed to exploring the potential of cosmetic packaging reuse.
36 new stores join the movement!
After launching the Pharmacy and Integrated Retail vertical last November, the coalition is now expanding to include a Luxe vertical with nearly 40 Sephora and Nocibé stores across France. From Chanel to Clarins, Clinique to Lancôme, and Sephora Collection, customers can return their empty containers and earn loyalty points as a reward.
This collective effort demonstrates the power of collaboration, from Circul’R‘s visionary leadership to the operational support of Citeo and the expertise we bring in designing and scaling impactful circular systems.
Special shoutout to our team, Citeo’s and Circul’R for making this happen: Arnaud Lancelot, Lucie Cassin, Marie-Caroline Berthier, Caroline Schibler, Sixtine Jourde-Roussel, Paul Prevot, Jules Coignard and everyone driving change on the ground.
These experiments are not just about rethinking packaging—they’re about building a new model of responsible beauty. Together, we’re proving that circularity is not just a dream but a viable, scalable reality.
Find out more and locate participating stores: https://lnkd.in/e5krupZ5
#SustainabilityInAction #CircularEconomy #ResponsibleBeauty
