How the new regulation is guiding—rather than forcing—businesses toward circularity
At the Paris Packaging Week, the spotlight was on the future of packaging, and the conversation couldn’t have been more timely.
Our Circular-Ability Director Arnaud Lancelot, joined the round table “PPWR & 3R : what implications for packaging ?”, expertly moderated by Emballages Magazine, to share his insights on how the Packaging and Packaging Waste Regulation (PPWR) is shaping the future of business models. The session was packed with 300+ industry leaders, all eager to decode what this regulation means for their supply chains, materials strategy, and sustainability ambitions.
So, what’s the takeaway?
– The PPWR isn’t a seismic shock that will flip business models overnight.
– No regulatory tsunami on the horizon.
– No blunt-force instrument pushing companies into full circularity by 2030.
Instead, the PPWR is a signal—a critical nudge in a direction we all know we’re heading.
While bans and binding targets are still limited, the spotlight on packaging is brighter than ever, inviting companies to act now. The question isn’t whether to move—it’s how to act strategically before rising supply chain disruptions, raw material shortages, and inflation force the issue.
And this won’t be just the packaging team’s mission anymore.
Innovation, procurement, supply chain, marketing, finance— all hands will need to be on deck.
A huge thanks to Giovanna Arias, Caroline Brucker, Frederic Dreux, Ludivine Nalepa and Sévrine Pereira Teixeira for sharing their insights with us.
#ParisPackagingWeek #PPWR #CircularEconomy #SustainablePackaging
