Bringing Circular Solutions to Millions of Customers
Victory #3! A great way to start the year.
Refillable Cosmetics, created through our #Recosm coalition, are now live at Aroma-Zone!
After pharmacy brands (Vichy Laboratoires, Laboratoires Pierre Fabre, LA ROSÉE, Laboratoires SVR, Melvita Official) and Yves Rocher stores, it’s now Aroma-Zone’s turn to offer an extensive range of products (including dietary supplements) in reusable jars and bottles.
How does it work?
You pay a €1 deposit, refunded when you return your packaging.
Then, it’s off to the washing center, enabling the packaging to be reused again and again.
And we’re just getting started.
In the coming weeks, we’ll see:
– Over 40 retail locations offering the reuse deposit system (including more pharmacies, perfumeries, and beyond).
– 12 brands, over 150 product references involved.
– 2.4 million customers loving the experience, with an impressive 98% return rate on jars and bottles.
This milestone marks a significant achievement for reuse systems—a result of 12 months of intense and effective collaboration with brands, retailers, and service providers.
A huge shout-out to our partners and the incredible teams at Circul’R and Citeo.
Want to get involved?
– Reach out if you’re interested in joining the coalition.
– Contact us to learn more about our coalition methodology.
#Reuse #Refillables #Recosm #Cosmetics #CircularEconomy
