Victory #2: Reusable beauty packaging is now available in pharmacies!
Following the success of the Groupe Rocher stores, our coalition is expanding into pharmacies, here with Pharmacie Eiffel Commerce, where customers can now find a wide range of skincare products in reusable jars and bottles.
Five iconic pharmacy brands are leading the charge:
– Vichy Laboratoires (L’Oréal)
– Avène (Laboratoires Pierre Fabre)
– LA ROSÉE
– Laboratoire SVR
– Melvita Official
And there’s more to come—another brand is joining soon.
Here’s how it works:
Pay a deposit (€1-2) when you purchase, get it back when you return the packaging. From there, the packaging heads to our washing center, ready to be reused.
This is just the beginning. In the weeks ahead, we’re scaling up:
– 50+ points of sale across pharmacies, Aroma-Zone, beauty stores, and more
– 12 brands and over 150 product lines included
– Millions of customers participating, with a 98% return rate (and counting!)
This milestone is the result of 12 months of intense collaboration between brands, retailers, and service providers. Huge thanks to our partners Circul’R, Citeo, and our entire team for making this happen.
More updates are on the horizon. Together, we’re building a scalable model for the future of reuse.
We don’t need roads, we do need to rethink packaging.
#Reuse #CircularEconomy #SustainableBeauty #Recosm #ScalableSolutions
