How teaming up with industry leaders transforms cosmetics through circular innovation
At We Don’t Need Roads, we make impact-driven projects operational and scalable, turning bold ideas into viable solutions for robust businesses in an economical world under increasing pressure.
This weekend, TF1 News highlighted a key step for the circular economy: deposit and reuse systems!
Journalists explored the Cosmetics & Reuse Coalition that we lead in partnership with Circul’R and Citeo, where 30+ brands are reshaping industry standards.
We’re proud of the progress made and the real impact already visible! Brands like Yves Rocher, Aroma-Zone, Avène, Bioderma , Melvita, SVR, and Vichy are leading the way to make reuse the new norm.
But it’s just the beginning.
We’re excited to support La Boucle Beauté, driving cosmetic packaging reuse across 40+ Sephora & Nocibé stores in France. From Chanel to Clarins, Clinique to Lancôme, customers can now return empties and earn rewards.
This is one of the coalitions we are running to solve business critical challenges at scale, with sustainability as one of the key drivers.
You want to join this coalition or our other coalitions, let’s talk: https://lnkd.in/exsnmamq
#SustainabilityInAction #CircularEconomy #ResponsibleBeauty
