& Planet Aware

Sephora Care & Planet Aware

Our collaboration goes live to Foster Sustainability in the Beauty Industry

It’s just in ! SEPHORA has just announced Clean at Sephora and Planet Aware at Sephora seals at ChangeNOW !

Guillaume Motte, Deborah Yeh and Priya Venkatesh were on stage as part of the official press conference to officially present the work that has been done for the past year to update and launch the 2 programs with a strong globalized ambition : build a more responsible offer to bring more transparency to their clients and drive a positive influence for the beauty industry.

At We Don’t Need Roads , we are thrilled to announce our role in crafting these transformative initiatives with Sephora. Our collaboration underscores our shared commitment to not only fostering sustainable development within the beauty sector but also empowering consumers with informed choices for a greener planet.

In an era where sustainability is no longer an option but a necessity for businesses as much as our planet, Clean at Sephora and Planet Aware at Sephora emerge as catalysts of change. These standards we’ve built together (alongside our partner Quantis) is designed to propel the cosmetic industry towards a more sustainable future and inspiring a more responsible beauty around 4 key pillars: Ingredients Sourcing and Formulation, Packaging, Corporate Commitments, Consumer Transparency

These are not just seals, they are demanding and inclusive programs accelerating industry towards mindful consumption and sustainable beauty practices. Together with Sephora, we’re embarking on a journey to redefine the cosmetics landscape, aligning beauty with environmental stewardship.

With already 40+ brands globally at launch (poke amika, Saie, Glow Recipe, by/ rosie jane), it’s only the beginning of the journey.

We don’t need roads, we do need responsible beauty.